How the best nonprofits excel at awareness creation
Communications professionals working in the not-for-profit sector have arguably one of the most difficult tasks in their organizations: How to keep their nonprofits relevant in a world taken by the ice bucket challenge one day and the Ebola outbreak the next.
Their jobs are made more difficult not just by constantly shifting priorities but also by steadily shrinking budgets.
So how do the best-performing nonprofits leverage their communications teams to ensure they remain relevant? What do their communications efforts involve to create awareness around their cause?
As an international affairs communications lead, I have the opportunity to work with some of these nonprofits. Here are some insights I’ve gathered from working with them. Read More.