5 communication efforts that can help nonprofits drive social change
It wasn't that long ago, when flyers, TV programs, newspapers were the only channels available to change behaviours or even policy. Efforts to eradicate polio in country 'X' meant creating slogans, investing in word-of-mouth education campaigns and sharing stories of hardships and successes.
Not much has changed other than the fact that many of these efforts have now become digital and are within reach globally. Citizens, like you and me, (without our advocacy hats) are now able to drive behavioural and policy changes.
So how can social change organisations make best use of this new development? Can they harness the power of digital media to deliver behavioural or even policy changes?
Short answer: Absolutely.
Long answer: Find out how with best practice examples below.