When communications professionals dig deeper
When we first join a company or organisation, few simple questions help us understand the state of communications. What are our objectives? Who are our key audiences? What's in place and have these efforts helped us reach our goals? But it’s when we dig deeper do we understand the core values of a company, where it's coming from and where it wants to go.
As new blood, we take the opportunity to ask you:
- Who are we as a company?
- What drives us to do better beyond growth?
- What is our added value to the market?
All this, is in good spirits and mainly to build a solid foundation for communications going forward.
Also, as we dig deeper, we aim to position communications as a strategic instrument. An instrument that can enable tactical evaluation of internal processes and external messaging:
- Identify brand voice and tone.
- Evaluate content that builds trust.*
- Identify the best way to tell our story.
So embrace us. Many people come in as communications professions; only a few dig deeper.
*without lying, exaggerating the truth or even omitting the truth.