Lab Tests Online is an information resource developed to help patients and care givers better understand the laboratory tests used to diagnose, monitor, screen, manage and assess predispositions. The award-winning platform is created by American Association for Clinical Chemistry and developed globally in partnership with European Diagnostic Manufacturers Association and local scientific societies.
As the brand steward in Europe, my contributions have been the following:
With this, introduction of the global project to likes of the European Commission, World Health Organisation has been possible:
Client: European Diagnostic Manufacturers Association
Role: Brand Steward