Debunking the myths about cancer is not only the responsibility of the Union for International Cancer Control. All players must play their part. In 2013 on World Cancer Day, for the first time ever, the medical diagnostic industry engaged in a one-of-a-kind conversation with the other players via a twitter chat. Many lessons were learned and insights gained rejuvanating the industry to play their part - more effectively.
Bringing industry into the discussion on cancer
Date: February 2013
Client: European Diagnostic Manufacturers Association